The wondrous seven-story spectrum of color that went viral at Coachella 2018 returns, embodying the iconic sunrise and sunset of the festival. The immersive installation allows concertgoers to ascend its inner spiral to a 360-degree observation deck offering breathtaking views of the awe-inspiring desert. Inside, light, color, and perspective change with every step you take. “It takes down the sound of the festival a few notches and provides a space for reflection,” says creative director Patrick O’Mahony. From its burning reds of the morning sunrise to the gentle sunset bathed in purples and blues, Spectra propels visitors into a technicolor haven. When darkness falls, the artwork becomes a beacon of light, visible from miles around.